StarCars · Drive in Luxury
A refined visual ecosystem for a contemporary luxury car brand.
Before we stepped in
StarCars is a luxury car rental and dealership with a strong physical presence and a fleet of high end cars, but almost no cohesive brand experience online. The logo felt generic, the website was dated and fragmented, and the social channels didn’t communicate the level of service or exclusivity they offer in real life. There was no clear visual language, no narrative around the cars, and no consistent way to recognise StarCars across touchpoints. In short: the product looked premium, the brand didn’t.
The first priority was to close the gap between perception and reality. StarCars didn’t just need “a nicer logo” or “a new website”; they needed to be seen as a luxury brand, not just a place where you can rent or buy a car. The goal was to turn a fleet of vehicles into a desirable universe: clear positioning, a recognisable identity, and a digital experience that could support bookings, enquiries, and long term trust. Every interaction, from the first Instagram post to the car detail page, had to feel intentional and high end.
The creative direction
We chose to treat the cars the way fashion brands treat their collections. That meant an editorial, minimal direction: dark, cinematic backgrounds, strong but clean typography and layouts that give each car room to “breathe”. Instead of shouting offers, we focused on atmosphere, detail and texture. The visual language borrows from luxury campaigns rather than traditional automotive ads, with a focus on light, reflections, and curated compositions. This approach allowed us to position StarCars as a contemporary luxury brand, not a traditional dealership trying to look modern.
|
From concept to rollout
On a practical level, we rebuilt the brand from the ground up. We refined the logo to feel sharper and more premium, then translated that language into a focused website where the fleet becomes the main stage: clear categories, immersive car pages, and visuals that make you want to drive, not just compare specs. In parallel, we structured their social presence around hero cars, storytelling and consistent templates, so every post feels recognisably “StarCars”. For the content, we produced photo and video assets with controlled lighting, dynamic angles and smooth camera movement to give each model a cinematic presence. Everything — from thumbnails to full-screen shots — was designed to feel coherent across platforms.
A brand that finally fits
Today, StarCars presents itself online with the same level of polish you experience when you see the cars in person. The brand feels unified across website, social media and content, which makes it easier for clients to trust them with high-value rentals and purchases. Cars are no longer just “listed”; they are framed as objects of desire with a clear story and visual identity behind them. Internally, the new system gives StarCars a scalable framework: new cars, new campaigns and future services can be added without reinventing the visuals each time, while staying inside a clear luxury universe that finally matches what they offer.