FBL · Boxing in Motion
Video content captured ringside at Belgian boxing events.
Where the impact happens
FBL represents the boxing scene in Belgium, raw, competitive and deeply rooted in live events. When we were brought in to create video content for their social channels, the brief was simple: go where the action is. No studio setups, no staged moments. We were on the ground, filming real matches, real fighters and real crowds, translating the energy of the ring into short form content built for social platforms.
The challenge was speed and clarity. Boxing is fast, chaotic and unforgiving: if you miss the moment, it’s gone. The goal was to capture decisive punches, tension between rounds and emotional reactions, then reshape everything into content that works on feeds, stories and reels. Each video needed to be immediate, readable on a small screen and strong enough to stop the scroll in a fraction of a second.
Shooting for rhythm and impact
Our direction focused on rhythm rather than perfection. We followed the fights closely, prioritising movement, proximity and timing over clean, distant shots. The camera work stays close to the ring to preserve intensity, while framing and pacing are designed to mirror the structure of a bout: build up, explosion, release. The visual language is straightforward and physical, in line with the sport itself.
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From ringside to feed
During the events, we filmed continuously, collecting a wide range of moments: knockdowns, clinches, corner interactions and crowd reactions. In post-production, the footage was cut specifically for social use, vertical formats, tight edits and impactful openings. Sound, timing and transitions were tuned to amplify the hits without over-stylising the action. The result is content that feels native to social platforms while staying true to the reality of the sport.
A digital extension of the ring
The final videos gave FBL a consistent stream of high energy content that reflects the identity of Belgian boxing. Instead of generic event recaps, the social channels now show the sport from the inside, close, loud and intense. The content strengthens FBL’s presence online and builds a visual archive that can grow event after event, fight after fight.