Diesel · Runway Faces and Motion
Runway and portrait photography for Diesel’s show, capturing both the walk and the people who define it
Where the show really happens
A Diesel runway show is not just a sequence of looks — it is a collision of sound, light, fabric and attitude. The brief was to cover the entire event: the catwalk itself, the energy in the room and the presence of the guests and stars invited by the brand. Instead of treating it as a simple “event report”, we approached it as a moving, one-night-only world that had to be distilled into a coherent visual story.
The goal wasn’t to tick boxes, “full look, side angle, backstage, done”, but to deliver images that Diesel could actually use across press, social and future campaigns. We needed to show the clothes in motion, of course, but also the people who orbit around the brand: talents, friends of the house, and guests whose presence amplifies Diesel’s culture. Every frame had to reinforce the same idea: this is what Diesel looks and feels like when it comes to life.
Chasing attitude, not just outfits
We built the visual direction around three pillars: movement, attitude and proximity. On the runway, that meant prioritising angles and timings that captured stride, fabric flow and body language over sterile front-on shots. Off the runway, the focus shifted to faces, posture and detail: the way someone leans, laughs, adjusts a jacket. The palette and framing stayed raw and immediate, in line with Diesel’s irreverent, contemporary identity, closer to editorial than to “official event photography”.
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From runway rush to quiet portraits
On show day, we split the work between fast, precise coverage of the catwalk and more controlled moments dedicated to individual portraits. During the runway, timing and position were everything: anticipating turns, lighting changes and key looks to freeze the right micro second of movement. Between and after sequences, we created pockets of calm where stars and guests could be photographed individually, giving Diesel a set of portraits that feel close, sharp and intentional. In post production, we refined contrast, color and grain to keep a consistent, cinematic feel across crowded runway shots and clean portraits.
Images that travel beyond the night
The final selection gave Diesel a complete visual toolkit from a single show: strong runway frames for look focused communication, environmental shots that convey atmosphere, and individual portraits that highlight the people around the brand. Instead of living one day on social and disappearing, the images can be reused across press kits, recaps, campaign storytelling and future edits. The show becomes more than an event in time, it becomes a visual chapter in Diesel’s ongoing narrative.